Leaving a legacy is so much more than making a present – it’s a long lasting memory of your commitment to a cause which is close to your heart. So close, that you decided to make what will be your last present to the organisation.
A newly released survey appointed a the charity consortium found that 17% of respondents had actually included gifts to charity in their wills, up from 14% in 2013. But the potential for heritage giving is actually bigger. Studies suggests that by raising charity wills country wide by just 1%, an additional £ 70 million in legacies could be generated each year. This fundraising consultants website www.giftedphilanthropy.com has a lot more information on transformational legacy programmes.
It appears obvious then, that charities and not-for-profits should invest time and energy in the development of robust, thoughtful and appealing legacy programmes. Regrettably, whether due to the fear of discussing the ‘taboo’ subject of death, or focus being guided on other funding streams, too many organisations set up poorly delivered, unexciting legacy programmes, if indeed, they’ve got one at all.
Those charities that are seeing the rewards of legacy gifts have no doubt spent time and energy in the development their programme. Successful projects are the ones which look to the future and concentrate on the transformational effect your gift will make as opposed to mourning the past and the sad nature of death.
Below Are Our Leading Five Suggestions To Developing A Successful Transformational Legacy Programme:
- It’s all in the planning – don’t rush in, you do not neccessarily need to release your campaign now.
- Appropriate literature – look to the future. Readers ought to feel motivated to make a unique present that will have a remarkable impact on your organisation.
- Recruit a partner solicitor(s) – free wills are a wonderful way to encourage givers to make the commitment now, and also give your programme added validity.
- Speak to potential givers – honestly discussing their present and the area of your work it might be directed to will give the donor the self-confidence that their present will be made use of as they desired.
- Continued stewardship – presents will typically not materialise immediately after their pledging! Good donor stewardship is the essential to ensuring your legacy promises come to fruition in due course.