Fund Raising In Uncertain Times


Over the years we’ve heard a thousand good reasons for not fundraising, however none more often or more strongly put than the possible damaging outcome of the EU referendum.

Surprising then, that since the economic crisis of 2008 during a period of unparalleled uncertainty, our team have taken care of a few of the UK’s most successful fundraising activities by focusing on these 7, simple ‘home truths’:

Do It Now!

The degree of emergency in Third Sector organisations is typically very low to appropriately address their far reaching, monetary requirements. Members, paid staff, as well as Trustees are commonly prepared to go for the status quo, pleased with tiny gains, instead of transformational change. It’s remarkable just how steady and complacent some non profit organisations can be, despite a recognised need to ‘generate the money’.

To transform this way of thinking– focus first on creating a genuine sense of urgency– concentrate your core supporters on the minimal time available to attain significant objectives, rather than token, incremental advancements in fundraising efficiency.

Value Your Volunteers

The two words guaranteed to turn off time-poor, over committed people, are ‘fundraising’ and ‘committee’. Not-for profit’s that support, instead of ‘exhaust’ volunteer leadership could attain amazing fundraising outcomes.

Be brave, make a promise to stand down your volunteers when the work is completed.

Generate momentum by setting a precise time period over which the funds will be raised. Busy individuals will then consent to get involved, safe in the knowledge of once this dedication of their valuable time will actually end. The old saying that the job will expand to fill the time given, holds true in fundraising also.

Givers Hold The Power

Rise above a fascination with obtaining the best possible engagement in the fundraising approach and rather become motivated by how new investments in your charity will actually be used.

The excitement of your group for a ‘transformational’ vision is essential, so fuel that interest, develop a dedication to the future and show they have the ability to make it all happen. By giving as generously as they can, they will have the ability to inspire other people to join them to make your shared vision a reality.

Deal With Facts

Engage your volunteer with timely and succinct reports, composed of appropriate data. is certainly one website that is loaded with lots of up to date knowledge about fundraising audit.

Your fundraising team need to know from week to week how many approaches for gifts have been made, just how many are still to be made and most importantly, exactly what should be done to attain the next target. Facts provided in a favourable way, will certainly concentrate effort on the most crucial actions that need to be taken to reach target.

Produce Short-term ‘victories’.

Major fundraising campaigns take time to win. To create confidence and maintain interest, agree intermediate goals to be achieved, like getting the required number of fundraising team members or securing the attendees needed at your information events. These ‘way-markers’ give helpful points from which to chart the project’s performance, highlighting far more than basically the sum of money that has been banked to date.

As the ‘way-markers’ are achieved, confidence will certainly develop that the ultimate target will be attained. “Success brings success” and these short-term victories will definitely help you keep the ‘cynics’ from claiming that nothing is happening!

Deal With ‘wins’ Successfully

Early celebration after a significant gift or other accomplishment could encourage your team to become complacent and sit back wishing that somebody else will raise the remainder of what is needed. So be prepared and use your ‘victories’ to highlight exactly how much more still needs to be achieved to reach your goal.

Interact With Energy

Your transformational vision needs to be presented, reinforced and represented, so that there can be no doubt regarding precisely what is being recommended.

In our experience it’s simply not possible to over-communicate with a community of supporters about exactly how important funding is to your organisation’s future. But please, be mindful with when and how frequently they’re invited to give.

It’s easy to argue that now isn’t the best time to fundraise. If it is not the EU referendum or an economic crisis, then other powerful justification can typically be found.

In the long run no matter the dominating economic environment, the choice to satisfy a financial difficulty with a concerted fundraising effort should be based on an urgent and engaging vision of what your not-for-profit group is able to do to serve its community. By placing these ‘home truths’ right into action, you can go on to accomplish your funding objectives now, while other people watch and wait for more certain times to come.